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Singles’Day Shopping: Maybe One is Not the Loneliest Number?(九年级阅读)  

2013-11-25 09:32:54|  分类: 九年级阅读 |  标签: |举报 |字号 订阅

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       Thirteen years after the launch of Taobao,China has risen to become the world’s sec-ond busiest online marketplace,behind only the United States.This is the kind of statistic that e-conomists love,but it doesn’t really tell us anything about why so many people like to buy so many things online.Singles’Day Shopping: Maybe One is Not the Loneliest Number?(九年级阅读) - 称子英语 - 孙广趁教育教学工作室
 
  Is it because it’s easy?Is it because of the vast se-lection?Is it because we want to feel connected to others without leaving the house?
  Taobao was in fact a response to ebay’s en-trance into the Chinese market in2003.Jack Ma(马云)knewthat he knewChina better than the Amer-icans did,and that Taobao could beat ebay at its own game here.He was right,and,more than any-one else,Jack Ma has helped to shape the nature of online commerce in China—what it looks like,how it works,and,most importantly,who its users are.
  Taobao’s aesthetic(美学)is distinctive,and has influenced and inspired competitors in China and around the world.The way it works is also different fromother major online retailers(零售店).But the real genius of Taobao lies in its understanding of its users.What it looks like and howit works,after all,were designed with the users in mind:a young,in-creasingly“connected”and increasingly wealthy Chinese generation.
  When they designed Taobao,Jack Ma and his team realized that many young people in China strongly value social interaction with their peers,so they made such interaction—everything from mes-saging to live chats to recommendations and re-views—a core part of the Taobao shopping experi-ence.
  So although11/11,or“Singles’Day”is a big shopping day in China,those lonely singles don’t feel so alone:the lively virtual spaces of Taobao make themfeel like they are a part of a community.It’s a brilliant strategy.But we should ask ourselves sometimes whether these virtual interactions can substitute for the real thing.Or whether we can really achieve happiness with a fewmouse clicks.After all,despite the feeling that we have many friends online,we should occa-sionally go to the local market and interact with our peers as human beings,face to face.No clicking,no chatting,no buying anything at all.Let the e-conomists try to figure that one out!
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